This privacy policy describes how Bluesense AI Inc. (“Bluesense”, “we”, “us”, or “our”) collects, uses,
discloses, and protects personal information from users of the Smart Beauty mobile application and
related services. It also explains your rights and choices regarding your personal information, and
how to contact us with any privacy-related questions or concerns. Our privacy practices comply with
applicable Canadian laws, including the Personal Information Protection and Electronic Documents
Act (PIPEDA) and British Columbia’s Personal Information Protection Act (PIPA). If you are located
in another region, additional jurisdiction-specific terms may apply to you and will be noted
accordingly.
This privacy policy covers Bluesense AI Inc.’s customer-facing operations in Canada and applies to the personal information we collect in various contexts, including through our Smart Beauty mobile application, www.bluesense.ai, and other websites, mobile sites, services, applications, platforms, and tools where this Privacy Policy or our Terms of Use appear or are referenced. It also applies to your interactions with us through digital services, customer support, events, promotional programs, and in any physical or partner-enabled environments where our technology is deployed (collectively, the “Services”). You may be accessing our Services from a smartphone, tablet, or computer, through a mobile application or browser, engaging with us on social media, making purchases through thirdparty integrations, or participating in the Smart Beauty Rewards program or a personalized skincare analysis. This privacy policy governs how we handle personal information across all of these experiences.
We may provide separate or additional privacy notices in connection with certain features, programs, research partnerships, or brand collaborations. In some cases, we may also present “just-in-time” notices within the Smart Beauty app or website to clarify data collection or provide you with additional options.
Our Services may include links to third-party websites or applications that are not operated or controlled by Bluesense AI Inc. Please note that we are not responsible for the privacy practices of those third parties, and we encourage you to review their respective privacy policies before providing any personal information.
The types of personal information we obtain about you depend on how you interact with us and our products and services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following are the categories and specific types of personal information that we collect:
Including your full name, alias, postal address, e-mail address, phone number, date of birth, account name, signature, username, social media handle, or other similar identifiers.
Including your driver’s license number or other similar government identifier.
Including device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.
Including browsing or search history and information regarding your interactions with our app, website, emails, or advertisements.
Including information that permits us to determine your location, such as if you manually provide location information or enable your mobile device to send us precise location information.
Including credit or debit card numbers
Including products or services you have purchased, returned, exchanged, or considered; preferences; and rewards activity related to Smart Beauty Rewards participation.
Including skin tone and type, hair color and type, eye color, and other beauty profile information you provide.
Including information you choose to provide regarding skin conditions or medications in connection with a beauty service, digital skincare experience, or product recommendation.
Including age, gender, race, ethnicity, estimated income, and household information, some of which may include characteristics of protected classifications under applicable Canadian law.
Including your communications with us and any other content you provide (such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content).
Including photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance).
Inferences drawn from or created based on any of the information identified above.
To review our Applicant Privacy Policy, please contact: privacy@bluesense.ai
Bluesense AI Inc. only collects sensitive personal information, as defined by applicable privacy laws, for the purposes allowed by law or with your consent. Bluesense does not collect or process sensitive personal information for the purpose of inferring characteristics about you.
We collect personal information about you from various sources. For example, we collect
and obtain information:
We collect personal information you provide, such as when you make a purchase; register for an account or create a profile; sign up for the Smart Beauty Rewards Program; contact us; respond to a survey; book a virtual consultation; make an appointment for digital skincare services; RSVP for an event; interact with us in a partner-enabled retail environment (including digital skin analysis kiosks); participate in a sweepstakes, contest, or other similar campaign or promotion; respond to a survey; apply for a job; or sign up to receive emails, text messages, and/or postal mailings.
When you visit our sites, open or click on emails we send you, or interact with our advertisements, we or third parties we work with automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies. For more information, please see the “Cookies and Similar Online Tracking Technologies” section below.
We record customer service calls and maintain a transcript of chats for quality assurance. We may also use digital sensors or cameras during in-app skin diagnostics to improve service functionality and diagnostic accuracy. In addition, if you enable Bluetooth or geolocation features on your mobile device while using Smart Beauty in a participating retail location, we may collect Device Information and Geolocation Data through proximity-based technologies.
We obtain information from businesses that we have partnered with, such as skincare brands, wellness providers, or other partners we choose to collaborate or work with. For example, if you apply for or use the Smart Beauty Rewards Program through a partnered brand or marketplace, based on your direction to intentionally disclose the information, we may receive Basic Identifying Information and Commercial Information from that partner to provide you with program benefits. If you complete a purchase through an integrated payment system, based on your direction to intentionally disclose the information, we may receive Basic Identifying Information, Payment Information, Demographic Data, and Commercial Information from the processor. Additionally, if you have given Bluesense AI Inc. permission to store your payment information, your credit card issuer may provide us with updated Payment Information (including credit card number and expiration date) in connection with the credit card issuer’s account updater service.
If you interact with us on social media or use features such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, TikTok, LinkedIn, and YouTube) in connection with our app or site, we collect information that you disclose to us or that the social media platforms disclose to us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the platforms and networks that you use.
For example, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.
We and our third-party partners and service providers (such as advertising networks, analytics providers, and social media platforms and networks) use pixels, web beacons, software development kits (SDKs), third-party libraries, cookies, and other similar online tracking technologies (collectively, “online tracking technologies”) to gather information when you interact with the Smart Beauty app, our website at www.bluesense.ai, or our email communications. Some online tracking technologies help us maintain the security and functionality of our services, prevent crashes, fix bugs, save your preferences, and assist with core app or website operations.
We also allow select third parties and service providers to use online tracking technologies on our platforms for analytics and advertising purposes. This includes helping manage and display relevant skincare-related advertisements, tailoring content and promotions to your interests, or sending reminders for uncompleted product interactions (based on your communication preferences). These third-party tools may display personalized ads on our platforms, on third-party websites, or in communications sent to you by Bluesense AI Inc.
If you are located in Canada, we provide consent management tools within the Smart Beauty app and on our website that allow you to manage your preferences regarding the use of cookies and similar technologies. You may update your cookie preferences at any time through your device or browser settings, or within the privacy settings of your account.
For users who wish to manage Google Analytics tracking, you can opt out by visiting tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. To manage your Google advertising settings, visit adssettings.google.com.
Please note that disabling certain cookies or trackers may affect the availability or performance of some features in the Smart Beauty app or website. For more information, please see the “Your Rights” section below.
We collect and use personal information for various purposes, including:
We use your personal information to provide products and services, such as to fulfill your orders and/or complete the transactions you request; to process your payments; to provide you receipts and order updates; to send notifications to you related to your account, purchases, returns, exchanges, subscriptions, and reservations; to create, maintain, and otherwise manage your account, profile, or program membership, including offering functionalities such as easy checkout and the ability to save user preferences and transaction history; and to provide a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.
Depending on the products and/or services you request, the categories of information used for these purposes may include Basic Identifying Information, Payment Information, and Commercial Information. If you attempt a return, you may be asked to provide a Government-Issued Identifier. For certain services, such as online, Smart Beauty mobile app, digital experiences, or consultations with a skincare expert, you may choose to provide Physical Characteristics and/or Health and Medical Information (please note that Bluesense AI Inc. does not store Health and Medical Information).
We use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide customer service.
We use your personal information to administer our programs, such as the Smart Beauty Rewards Program, and to perform our contract to provide you with the benefits associated with those programs. This may include setting up and verifying your account, communicating with you regarding the program, evaluating your application, tracking the rewards/points you earn for purchasing products, and providing a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.
We use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail (such as trend alerts, promotions, new product launches, and event invitations); to show you advertisements for products and/or services tailored to your interests on social media and other websites; and to administer our sweepstakes, contests, and other similar promotions.
We use personal information to conduct research and analytics, including to improve our services and product offerings; to understand how you interact with our sites, advertisements, and communications with you; to determine which of our products or services are the most popular; to improve our sites, and marketing campaigns; to personalize your experience; to save you time when you visit our sites; to customize the marketing and advertising that we show you; to understand how you use our Smart Beauty mobile app; to create a more personalized experience for you when you interact with our app; to provide services; to better understand our customers’ needs; and to provide personalized recommendations about our products and services.
We use personal information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions; attempts to manipulate or violate our policies, procedures, and terms and conditions; security incidents; and harm to the rights, property, or safety of Bluesense AI Inc. and our users, customers, employees, or others.
We use personal information to comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.
We use personal information to support core business functions, including to maintain records related to business process management, loss and fraud prevention; to collect amounts owing to us; and to provide and maintain the functionality of our sites, including identifying and repairing errors or problems.
To review the Applicant Privacy Policy, please contact: privacy@bluesense.ai
In addition to the specific situations discussed elsewhere in this privacy policy, such as the “Cookies and Similar Online Tracking Technologies” section above, we disclose personal information in the following circumstances:
We may disclose personal information with our corporate affiliates, including our parent company, sister companies, and subsidiaries, including Bluesense AI Inc. Canada and any future affiliated entities. Such corporate affiliates process personal information on our behalf as our service providers, where necessary to provide a product or service that you have requested, including to administer the Smart Beauty Rewards Program, or in other circumstances with your consent as permitted or required by law.
We disclose certain personal information to service providers that perform services to support our core business functions and internal operations including: fulfilling orders; delivering packages; complying with your request for the shipment of products to or the provision of services by an intermediary; sending postal mail, e-mails, and text messages; analyzing customer data; providing marketing assistance; administering our Ratings & Reviews features; supporting diagnostic tools; processing credit card and debit card payments; investigating fraudulent activity; conducting customer surveys; and providing customer service.
We may disclose your personal information with businesses that we have partnered with to jointly create and offer a product, service, or joint promotion. For example, if you apply for or use a Smart Beauty Rewards membership through a skincare brand or marketplace that has partnered with us, based on your direction to intentionally disclose the information, we disclose your information with that partner. We may also disclose your personal information with that partner in the event we suspect you are violating our terms or engaging in fraudulent behavior as it relates to our business. Where available, if you complete a transaction through one of our third-party payment partners, based on your direction to intentionally disclose the information, we disclose your information with the financial institutions we partner with that process the payment. If you decide to obtain a product or service that is offered by these partners, the information you provide will be disclosed to us and them. Their use of your information is not governed by this privacy policy but by their own respective privacy policies. Please note, we will not disclose text messaging opt-in data and consent with any third parties for their marketing purposes.
Some of our websites and applications have features such as plugins, widgets, and/or other tools made available by social media platforms and networks that may result in information being collected or disclosed between us and such parties. Their use of your information is not governed by this privacy policy.
Some of our digital platforms provide the opportunity to post content in a public forum. For example, the Smart Beauty app may allow you to leave reviews, share skincare experiences, or comment on product recommendations. If you decide to submit information in these public forums, that information will be publicly available.
We may disclose personal information in response to subpoenas, warrants, court orders, government inquiries, or investigations; or to comply with relevant laws and regulations. We may also disclose information to establish, exercise, or protect the rights of our company, employees, agents, and affiliates; to defend against a legal claim; to protect the safety and security of our visitors; to detect and protect against fraud; and to take action regarding possible illegal activities or violations of our policies.
We may disclose personal information with another company that buys some or all of the assets or stock of Bluesense AI Inc., and that company may use and disclose personal information for purposes similar to what is described in this policy. Bluesense AI Inc. may also disclose personal information with prospective purchasers to evaluate the proposed transaction.
We may ask if you would like us to disclose your information with other third parties who are not described elsewhere in this privacy policy.
Personal information is maintained on our servers or those of our service providers and is accessible by authorized employees, representatives, and agents as necessary for the purposes described in this privacy policy.
We realize that individuals trust us to protect their personal information. We maintain reasonable and appropriate physical, electronic, and procedural safeguards designed to help protect your personal information. While we attempt to protect your personal information in our possession, no method of transmission over the internet or security system is perfect, and we cannot promise that information about you will remain secure in all circumstances.
For your convenience, the Smart Beauty app and www.bluesense.ai include functionality that allows you to remain logged in so that you do not have to re-enter your password each time you want to access your account. If you choose to remain logged in, you should be aware that anyone with access to your device will be able to access and make changes to your account and may be able to make purchases through your account. For that reason, if you choose to remain logged in, we strongly recommend that you take appropriate steps (such as enabling the “Passcode Lock” or biometric security feature on your mobile device) to protect against unauthorized access to, and use of, your account. Please also notify us as soon as possible if you suspect any unauthorized use of your account or password.
Consistent with applicable law, you may exercise the rights described in this section. Please note that some of the rights may vary depending on your country, province, or state of residence.
Our use of online tracking technologies may be considered a “sale” / “sharing” under applicable law. Visitors to our website can opt out of being tracked by these third parties by clicking the “Your Privacy Choices” link at the bottom of our website and selecting their preferences, or by accessing “Contact Us, FAQ, Legal” in Smart Beauty mobile applications.
If you do not have a Smart Beauty account or if you are not logged into your Smart Beauty account, your request to opt out of “sale” / “sharing” will be linked to your browser identifier only and not linked to any account information because the connection between your browser and the account is not known to us.
You may opt out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
If you would like us to make the connection between your browser and your account when you send the opt-out of “sale” / “sharing” of your personal information request or GPC signal, and you have not yet opted out of “sale” / “sharing” your personal information, we recommend you submit the Do Not Sell or Share Personal Information form that is in Your Privacy Choices. As stated above, the Your Privacy Choices link is available at the bottom of the Smart Beauty website and under “Contact Us, FAQ, Legal” in Smart Beauty mobile applications.
You can opt out of targeted advertising by clicking the “Your Privacy Choices” link at the bottom of our website and selecting the appropriate preferences, or under “Contact Us, FAQ, Legal” in Smart Beauty mobile applications.
Categories of personal information disclosed that may be considered “sale” / “sharing”: Basic Identifying Information, Device Information and Other Unique Identifiers, Internet or Other Network Activity, Geolocation Data, and Commercial Data.
Categories of third parties to whom personal information was disclosed that may be considered “sale” / “sharing” include advertisers and marketing partners, data analytics providers, and social media networks.
We do not sell your personal information as defined under Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia’s Personal Information Protection Act (PIPA). However, if you would like email confirmation that we do not sell your personal information, please send an email to privacy@bluesense.ai with “Opt-Out Confirmation Request” in the subject line and in the body of your message. We will provide the requested information to you via an email response.
Residents of Canada can control the use of cookies and other online tracking technologies on our website by us and by third parties (including advertisers and marketing partners, data analytics providers, and social media networks) through our consent management tools. Depending on your province of residence, the consent management tool may be available through the “Cookie Preferences” link at the bottom of our website or through a banner that presents itself when you visit the website or open the mobile applications.
As mentioned above, Bluesense AI Inc. only collects sensitive personal information, as defined by applicable privacy laws, for the purposes allowed by law or with your consent. Bluesense AI Inc. does not collect or process sensitive personal information for the purpose of inferring characteristics about you.
Some of the purposes for the collection and processing of sensitive personal information allowed by law include: to perform the services or provide the goods reasonably expected; to prevent, detect, and investigate security incidents; to resist malicious, deceptive fraudulent, or illegal actions directed at Bluesense AI Inc. and to prosecute those responsible for those actions; to ensure the physical safety of natural persons; for shortterm, transient use; to perform services on behalf of Bluesense AI Inc.; and to verify or maintain the quality or safety of a product or service provided by Bluesense AI Inc.
Therefore, Bluesense AI Inc. does not offer the right to limit the use of sensitive personal information.
Depending on your province or country of residence, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. If you are a resident of Canada, you have the right to request access to your personal information, to have your personal information rectified if it is inaccurate, incomplete or out of date, and to withdraw your consent to our collection, use, and disclosure of your personal information (including use or sharing of your personal information for marketing or other secondary purposes). These rights may be limited in some circumstances by applicable law
Access and Deletion
You can submit a request to access or delete your personal information, or withdraw consent, by:
Typically, we retain your personal information for the period necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Please note that in many situations we must retain all, or a portion, of your personal information to comply with our legal obligations; resolve disputes; enforce our agreements; protect against fraudulent, deceptive, or illegal activity; or for another one of our business purposes.
Corrections
You can correct information related to your account by:
You may submit a request for a copy of the information collected about you by following the steps outlined in the “Your Rights” section above. Depending on your province of residence, you may request for a copy of the information up to twice per year per customer.
Responding to Requests
Once you have submitted your request, we will respond within the time frame permitted by the applicable law. Please note that we may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by law.
Appealing Requests
Depending on your province of residence in Canada, you may be able to appeal our decision to your request regarding your personal information. To do so, please contact us in any of the ways listed in the "Communicating With Us" section. We respond to all appeal requests as soon as we reasonably can, and no later than legally required. If you are a resident of Canada, you may have the right to complain to a privacy commissioner about our decision with respect to your request.
Identity Verification
For us to process some requests, we will need to verify your identity to confirm that the request came from you. We may contact you by phone or e-mail to verify your request. Depending on your request, we will ask for information such as your name, an e-mail address that you have used with Smart Beauty, or a phone number you have used with Smart Beauty. For certain requests, we may also ask you to provide details about the most recent purchase you made online or in app.
Authorized Agent
Depending on your province of residence in Canada, you may designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf
f you have been designated as an authorized agent to submit a request on behalf of another customer, you must make the appropriate selection when you submit a Request Form.
You can stop receiving promotional e-mails at any time by:
Postal Mail
You can stop receiving promotional postal mail at any time by calling +1 (672) 971-6040.
Text Messages
You can opt-out of receiving text messages from us by replying “STOP” to the text message you receive from us. Please note that this will only opt you out of the specific text messaging program associated with that number. For more information, please refer to the Smart Beauty Text Messaging Terms & Conditions.
In-App Push Notifications
You can stop receiving in-app push notifications in Smart Beauty mobile apps by adjusting your Notification Settings in the Smart Beauty mobile app.
You can request that we remove content or information that you have posted on a public page on some of our Sites (such as part of a Ratings & Review, or other Smart Beauty community activity) by e-mailing details to Customer Service at support@bluesense.ai. Please note that while we will endeavor to honor your request, our removal of your content or information does not ensure complete or comprehensive removal of that information from our Sites. For example, historical copies, or “caches,” may remain.
We do not discriminate against customers who exercise any of their rights described in our privacy policy.
Bluesense AI Inc. is headquartered in Canada and operates with service providers, technology partners, and business affiliates that may be located in other countries or jurisdictions, including the United States and other regions around the world.
If you submit personal information to Bluesense AI Inc., your data may be transferred to, stored in, or processed in a country other than your country or province of residence. These countries may have different privacy and data protection laws that may not offer the same level of protection as those in your jurisdiction. By using our services and submitting your personal information, you consent to such international transfers and processing of your personal information, in accordance with this Privacy Policy and applicable laws.
We take reasonable steps to ensure that any personal information transferred internationally is protected in accordance with applicable data privacy laws through contractual safeguards and security practices.
The Smart Beauty app and related services are not intended for or directed to children under the age of 14. We do not knowingly collect personal information directly from individuals under the age of 14 without verified parental or guardian consent. If we discover that a child under the age of 14 has submitted personal information without appropriate consent, we will promptly delete that information from our records.
Where required by local law (such as in certain U.S. states or other international jurisdictions), we also extend additional protections to users under the age of 18. If we become aware that any person under the age of 18 has provided personal information in a context where such collection is restricted, we will take appropriate action, including deleting such data.
If you have any questions, concerns, or requests regarding your privacy or our data protection practices, please contact us using the details below:
Bluesense AI Inc.
Legal Department, Privacy
2508, 1200 West Georgia Street
Vancouver, BC V6E 4R2
Canada
Email: privacy@bluesense.ai
Phone: +1 (672) 971-6040
If we need to contact you regarding an event involving your personal information (such as a data breach), we may do so by e-mail, telephone, app notification, or postal mail, depending on your communication preferences and applicable laws.
We may revise this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. When we make material changes, we will update the “Last Updated” date at the top of this page and provide additional notice where required by applicable laws.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.
Some privacy regulations—such as those in California, Colorado, and other international jurisdictions—may require additional disclosures. Although Bluesense AI Inc. is headquartered in Vancouver, BC, Canada, we strive to honor the privacy rights of users across North America and globally.
Residents of certain jurisdictions (such as California) may request information concerning the categories of personal information (if any) we disclose to third parties or affiliates for their direct marketing purposes. If you would like more information, please send a written request to:
Bluesense AI Inc.
Attn: Privacy Officer
2508, 1200 West Georgia Street
Vancouver, BC V6E 4R2
Canada
privacy@bluesense.ai
If you are under 18 and a resident of a jurisdiction that grants removal rights for content you have posted (such as California), you may request that we delete such content from our website or mobile app by emailing support@bluesense.ai. Please note that removal does not guarantee complete deletion, such as if content has been shared or archived.
Details about what personal information we collect and why can be found in:
We disclose the following categories of personal information for service-related and commercial purposes to the categories of recipients listed below, in accordance with applicable Canadian privacy laws, including British Columbia's PIPA and the federal PIPEDA:
Shared with service providers, analytics platforms, and trusted third parties such as advertising networks and social media platforms to support user experience, communications, and promotional campaigns.
Shared with technology service providers and third-party tools (e.g., SDKs, analytics systems) to help optimize app performance, user security, and personalization features.
Shared with advertising partners, analytics providers, and social media platforms to help us understand engagement and improve services.
Shared (with your consent) with diagnostic tools and personalization engines to tailor content or product suggestions based on your region.
Shared with secure third-party payment processors (e.g., Stripe, PayPal) to facilitate transactions. Bluesense AI Inc. does not store full credit card details directly.
Shared with marketing tools and affiliated partners to improve product offerings, track interactions, and provide relevant skincare insights.
Shared with internal AI recommendation engines or, where consented, with skincare brand partners or dermatology collaborators to improve personalized experiences.
If voluntarily provided (e.g., regarding skin conditions or sensitivities), shared internally or with service providers assisting in diagnostic analysis or skincare recommendations. Such disclosures only occur with your explicit consent.
Shared with community platforms, product review systems, or social media services to support user engagement and feedback (e.g., testimonials, before/after photos).
May be shared with customer support tools or fraud prevention services to assist in training, security, and quality assurance.
Derived from user activity and interactions, and shared with personalization services and internal analytics systems to improve recommendations and product experience.
For more information on how your information is shared, please see the “How We Disclose Your Personal Information” section of this policy, which provides additional details on our service providers, partners, and third-party integrations.
We may also disclose any of the above categories of information if required by law, regulation, court order, or other lawful authority (e.g., subpoenas), or in the event of a business merger, acquisition, or transfer of control as described in the same section.
As described in the “Your Rights” section, we retain personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, or as required by applicable laws and regulations.
We offer our customers a loyalty program (Smart Beauty Rewards) that provides certain perks, such as rewards, discounts, and exclusive offers. We may also offer other programs from time to time, including sweepstakes, contests, promotional campaigns, and referral incentives (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as your email address and/or telephone number), and may also request information related to your skincare preferences to personalize your experience.
Because these Programs involve the collection of personal information and the offering of certain benefits, they may be viewed under Canadian privacy principles, including those under British Columbia's Personal Information Protection Act (PIPA) and PIPEDA, as a form of value exchange—where you receive product or service benefits in exchange for your personal information.
The value of your personal information is reasonably related to the value of the benefits provided to you through the applicable Program, minus the cost to us of administering those benefits and services.
To learn more, including full eligibility rules, enrollment procedures, and how your information is used, please refer to the Smart Beauty Rewards Terms & Conditions, available within the app or at www.bluesense.ai.
Effective Date: April 30, 2025